One of the working principles of our business is Adding Value To Value, we place emphasis on quality service for quality clients. Our business concept rests on the following equation:

Success = talent/IP ownership + commitment and dedication to excellence + organization and good administration + discipline 

Our Vision:
- Nisa is primarily concerned with the health and profitability of our client's businesses
- Nisa aims to create stable wealth and long-term relationships.
- Nisa's services are driven by the needs of clients; looked at holistically.
- Nisa's services continue to evolve in step with the industry and the market.
- Nisa's business style places us firmly on the outside of the client business life.
(i.e. Nisa offers services, gets paid directly by the client - Nisa does not charge fees, commissions or percentage shares. * Nisa does not manage artists, nor are we agents)
- In our approach, Nisa Global Entertainment is unequaled.

Things to note:
- Nisa has never consciously devised a marketing strategy. Marketing is limited to this website, business cards, letter heads and fact sheets. The reputation of the company has been fired by the quality of the work done for clients, who, after a few months of proper organization and following a business strategy, are able to show success in real material terms. Word-of mouth has proved to be the best marketing tool for the company.

- Potential clients approach Nisa, already with a substantial amount of trust, which lends a particular strength and depth to our relationships. 

- The fact that our client base has grown and expanded and that Nisa has worked with and/represented some of Southern Africa's  most prolific creators and creative entities stands as testimony to the uniqueness of the business and the appreciation of the people in the sectors served.

- Nisa is, as it set out to be, a knowledge-based company

.